I realized that my career was putting me into more specialized cubby holes. With success came constraints. Dawning Appreciation is a blog about building a business without those boundaries.

I wanted to build creativity and joy into my work.

My business will be set strongly in the fundamental knowledge that we all deserve to love our work. Individual tasks will be challenging and maybe even unpleasant if our skills and interests lie elsewhere, so we reach out to the larger business community. For example, many small business owners started out to do work they love (e.g., plumbing, writing, auto repair, hair and beauty consulting) only to find themselves overwhelmed by administrative details.

I recognized an ideal niche for my work, because I love those administrative and business details.

My approach to business success is customized to each client for small incremental successes.